There’s more to email marketing than spam

…the media has finally stopped making every e-mail story about spam, and deliverability issues, and e-mail being dead, and they’ve started to see the beneficial aspects again. Also, the consumers of tomorrow are engorged in real-time messaging and results — on-demand and customized to their interests. E-mail is the foundation of all messaging mediums of the future. For anything you do digitally — a website, communities, RSS or mobile — you’re registering all of those with e-mail or sending updates via e-mail. It essentially becomes the glue for all of those mediums.

Read this article from Ad Age


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