When corporations move in. What happens when Wal-Mart masquerades as MySpace?

The opening page shows video of four teens — a bubbly fashionista, a Texas football player, a quirky skateboarder and an aspiring R&B singer from New York — who are clearly actors reading a script, although the videos are positioned to appear authentic. Within, there are pages such as “Beth’s Backyard Club,” where you find a picture of her in a strapless prom dress above the approved quote: “I’ll school my way by looking hot in my Wal-Mart clothes to school to catch a cute boy’s eye. …”

Read this article from Ad Age

Advertisements

Leave a comment

Filed under Business 2.0, Social Media, Virtual Communities

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s