Is the future of ad creative in the hands of amateurs (ie..you)?

Yahoo and its ad agency asked film students from the Parsons School of Design, the San Francisco Art Institute, Yale University, and the London Film Academy to submit the videos. The ad agency provided the students with a choice of film scripts based on the theme. The student videos are being shown on the Yahoo Network, ComedyCentral.com, E Online, MTV.com, TheOnion.com and VH1.com.

Yahoo hopes to soon air user-created videos online as well as part of the campaign, said Meagan Busath, a Yahoo spokeswoman. “We are really excited to involve our users in the launch of the Yahoo home page,” she said. The company thinks that a lot of creative and funny videos are going to come out of this campaign, she added.

Read this article from ZDNet News with a blog follow-up from Donna Bogatin. Is this exploitation? Some people say yes.


*Follow the emergence of “crowdsourcing” and add what you know to the Whats New Media Wiki

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1 Comment

Filed under Business 2.0, User generated content

One response to “Is the future of ad creative in the hands of amateurs (ie..you)?

  1. Pingback: Rise of the Amateur class « What’s New Media?

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