In-Game Advertising, going mainstream

Massive, which creates advertisements that appear within video games, has announced the formation of a new unit that specializes in interactive product placement. Toyota Motor Sales is the first company to sign onto the new ad system. Its 2007 Yaris will be featured in a series of ads appearing first in Funcom’s multiplayer game “Anarchy Online.” Eventually, the interactive ads will be integrated into other games that implement advertising from Massive, which has been a Microsoft subsidiary since May.

In-game advertising is a growing phenomenon–in June, a study by Parks Associates estimated that it will be a $400 million market by 2009.

Read this article from and Video game advertising goes interactive from Ars Technica (E tu Monopoly?)

UPDATE: Electronic Arts inks two deals for in-game advertising


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Filed under Business 2.0, Gaming

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