The Marine Corps MySpace profile — featuring streaming video of barking drill sergeants, fresh recruits enduring boot camp and Marines storming beaches — underscores the growing importance of the internet to advertisers as a medium for reaching America’s youth.
“That’s definitely the new wave,” said Gunnery Sgt. Brian Lancioni at a Hawaii recruiting event. “Everything’s technical with these kids, and the internet is a great way to show what the Marine Corps has to offer.”
July 24, 2006 · 11:35 pm