Marines Use MySpace to Recruit

The Marine Corps MySpace profile — featuring streaming video of barking drill sergeants, fresh recruits enduring boot camp and Marines storming beaches — underscores the growing importance of the internet to advertisers as a medium for reaching America’s youth.

“That’s definitely the new wave,” said Gunnery Sgt. Brian Lancioni at a Hawaii recruiting event. “Everything’s technical with these kids, and the internet is a great way to show what the Marine Corps has to offer.”

Read this article from WIRED and Military recruiters are newest MySpace buddy from CNet’s Digital Kids Blog

UPDATES: The Pentagon Crawls Into MySpace from Alternet and U.S. Army to join MySpace ranks from C|Net’s politics blog

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Filed under Social Media, The Politics of New Media, Virtual Communities

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