How advertising will (learn to) evolve

On average, TiVo has found that its users spend nearly half of their television time watching programs recorded earlier. And viewers of those recorded shows skip about 70 percent of the commercials, said Todd Juenger, TiVo’s vice president for audience research.

But TiVo says that at a more detailed level there are wide variations in the numbers. The new research service, which is intended mainly for advertisers, could help them understand how to get more people to watch recorded commercials, like changing the content of ads or running them during certain kinds of programming.

Read this article from the New York Times. More from Ars Technica.

UPDATE: Product Placement to Surge 25% in ’06 from AdAge

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1 Comment

Filed under Business 2.0, Media Evolution, Privacy, Technology, our Mirror, The Politics of New Media, Ubiquity, When New Meets Old

One response to “How advertising will (learn to) evolve

  1. Pingback: Shows as commercials. Commercials as shows. « What’s New Media?

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