One point of contention is Mr Anderson’s assertion that sales in the long tail could be as much as 25 percent of sales in the head of the tail. Using a music sales example, sales of “misses” can be substantial when compared to sales of “hits.”
IMHO, the focus on sales of a product misses the point of the viability of the long tail. When talking about the *business* of the long tail profitablility has to be the key metric and not sales.
*Explore the “Long Tail” at the Whats New Media Wiki and contribute your knowledge of it