Revver: advertiser-driven videos?

To date, Revver’s most successful video clip is, in fact, “an extremely popular video that’s relevant to a particular type of product.” The video is actually named after two products and the two products are the “stars”:

“The Extreme Diet Coke & Mentos Experiments” – What happens when you combine 200 liters of Diet Coke and over 500 Mentos mints?

Not surprisingly, Mentos has subscribed to all the ad inventory on the video clip. Diet Coke, however, has simply forwarded promotional giveaways.

Fritz Grobe and Stephen Voltz are the not-quite-amateur creators of the video clip viral sensation; “The Extreme Diet Coke & Mentos Experiments” has garnered over 4 million views.

Read more from ZDNet’s Digital Micro-Markets Blog

UPDATE: Web 2.0 rev share models: new democratic economy or pipe dream?

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