The Internet and the actualization of Warhol’s 15 minutes of fame.

As videos, blogs and Web pages created by amateurs remake the entertainment landscape, unknown directors, writers and producers are being catapulted into positions of enormous influence. Each week, about a half-million people download a comedic video podcast featuring a former paralegal. A video by a 30-year-old comedian from Cleveland has now been watched by almost 30 million people, roughly the audience for an average “American Idol” episode. The most popular contributor to the photo site just got a contract to shoot a Toyota ad campaign.

Read The Moguls of New Media from the Wall Street Journal and Web 2.0 profit angle: extreme self-promotion from ZDNet’s Digital Micro-Markets Blog. This topic’s been mentioned here before.

UPDATE: 10 Ways to make yourself a YouTube Star from the Register UK


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Filed under A democratic medium?, Business 2.0, Networks, Social Media, Technology, our Mirror, The Politics of New Media, User generated content, Virtual Communities

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