The State Of Consumers And Technology: Benchmark 2006

Internet usage is up across the board, and young people are definitely spending more time online than the older generations: However, the types of interactions people perform while online are very much dependent on the user’s age category. “[Older consumers] tend to use the new technology to do old things,” Forrester analyst Ted Schadler said. “Younger consumers use the new technology to do new things.”

One of the best examples of younger groups using different forms of technology than older folks comes in the form of text messaging and other data services on mobile phones. Young people are much more likely to utilize these services than their elders, despite the fact that people of all ages use cell phones. Part of this is probably due to the fact that the user interface for data services requires a keen eye and a steady hand, something less likely to be found in older people.

Read this article from Ars Technica, or, if you have $995 you can purchase the full report from Forrester Research.


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