In U.K., online advertising overtakes magazines

Now the fourth-largest display advertising medium in the U.K. behind newspapers, television and direct mail, online outstripped outdoor advertising in 2005, as well as the business and consumer magazine markets.

The situation was described Thursday as “almost unthinkable, going back two years” by the regulator’s chief operating officer, Ed Richards, who said the online-advertising market was now more than a third as big as the television market.

Read this article from ZDNet

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Filed under Business 2.0, When New Meets Old

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