Starwood Hotels & Resorts Worldwide, which oversees such well-known hotel brands as Sheraton, St. Regis and Westin, will launch its newest chain, Aloft, in the online society “Second Life” in September.
In the brick-and-mortar realm, the plan is for the first Aloft inn to open sometime in 2008, catering to active, urban 30- to 50-year-olds. But the real-world lodge will be preceded by a 3D cyberversion designed to prompt feedback from virtual guests and help guide the earthbound endeavor.
Previous Second Life mentions from Whats New Media:
Virtual Retailing. How many “Linden” dollars do a pair of shorts cost?;
Second Life: fantasy site a prep for life;
& Avatars Among Us