Brand Genericide. Is “Google,” the new “Xerox” “Kleenex” “Palm” etc.

Last month, we noted that “google” had entered Merriam-Webster’s Collegiate Dictionary. It was a landmark for the search engine — going from nonentity to common usage in only eight years. One would think that a company that existed only in the minds of two college dudes a few years ago would be happy that a major publication such as The Washington Post prominently marked the occasion. One would, that is, until one got a letter from Google’s trademark lawyer.

Read this article from the Washington Post and commentary from C|Net. Previously from Whats New Media: “Google” declared a verb

Advertisements

Leave a comment

Filed under Business 2.0, Technology, our Mirror

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s