Brand Genericide. Is “Google,” the new “Xerox” “Kleenex” “Palm” etc.

Last month, we noted that “google” had entered Merriam-Webster’s Collegiate Dictionary. It was a landmark for the search engine — going from nonentity to common usage in only eight years. One would think that a company that existed only in the minds of two college dudes a few years ago would be happy that a major publication such as The Washington Post prominently marked the occasion. One would, that is, until one got a letter from Google’s trademark lawyer.

Read this article from the Washington Post and commentary from C|Net. Previously from Whats New Media: “Google” declared a verb


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Filed under Business 2.0, Technology, our Mirror

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