Social search. Augmenting algorithms with people.

In an acknowledgement that some questions may be better answered by a human than a search engine algorithm, Yahoo, Microsoft and others are embracing so-called social search.

Social search generally refers to a Web site or service that relies on the participation of a community to come up with answers to specific questions or to provide links to Web sites or other resources of common interest.

Don’t bet on social search usurping the algorithm, say experts. But it’s likely social-search answers will provide a strong second option to mathematical results.

Read this article from C|Net.

On topic:
Yahoo’s Social Circle from Business Week, Yahoo Integrates Personal & Social Search with MyWeb 2.0 from Search Engine Watch & Digg democracy: Can algorithms trump human nature? from ZDNet
Add what you know about “Social Search” to the Whats New Media Wiki.

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Filed under Digital Commons, Media Evolution, Technology, our Mirror, User generated content, web 2.0

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