Sometimes you can create an online furore purely by accident. The new Samuel L Jackson movie Snakes on a Plane picked up an enormous following online before the movie was even made.
It spawned a torrent of spoof ads, and spin-off suggestions, including Snakes in a Minivan and Foxes in a Canoe.
But instead of shying away from the unintended hype, the studio embraced it – even incorporating some of the fans’ suggested script lines into the final movie.
Read this article from BBC Technology News and compare it with Realities of Online Video Advertising posted on Clickz in 2005. More viral video advertising from MarketWatch and from the blog Will Video for Food. More on the “user”-influenced film Snakes on a Plane from the Christian Science Monitor.