During the past two decades, broadcasters, station groups, cable television operators and other distributors garnered most of the profits in media because they controlled access to the consumer. Now, thanks to an explosion of content and new delivery platforms, control has shifted to consumers of media. As a result, the money made by managing content will grow faster than profits in any other part of the media value chain. Profits from content management, boosted by the “aggregation” of content and communities by popular internet portals and cable network brands, are rising about 12 per cent a year, according to our analysis. That is roughly twice the rate of growth in profits from distribution.
Read this article from the Financial Times