In an attempt to defend Digg from gaming and spam, founder Kevin Rose announced the site will be changing its algorithm for weighing and ranking stories.
Digg’s open news model — stories on the site are ranked on popularity among its users — has been criticized recently for being vulnerable to fraud or abuse.
Groups of users can bump news items to the top of the site’s front door by working together in a bloc, submitting and promoting (“digging”) stories together. To break up groups, Rose’s proposed changes will favor news items given positive votes by users who don’t know one another.
“This algorithm update will look at the unique digging diversity of the individuals digging the story,” Rose posted on Digg’s blog. “Users that follow a gaming pattern will have less promotion weight. This doesn’t mean that the story won’t be promoted, it just means that a more diverse pool of individuals will be need to deem the story homepage-worthy.”
Read Digg Fights Top Users For Control from WIRED
Updates: Digg vs. Diggers? and Web 2.0 indignation: Digger online threats displace Facebooker turnkey riotsfrom ZDNet’s Donna Bogatin
Digg, Google and Wikipedia are invested in maintaining their “as-is” status-quo, no matter how flawed. Not one of the three powerhouses can risk diminishing public confidence in the grandiose vaunted missions each espouses. The leaders of each of the flawed systems publicly evangelize a revolutionary worthiness of their endeavors to rationalize away allegations of abuse, entrenchment, spam, falsehoods, libel, infringement…with a “net-positive” argument.
Read Donna Bogatin’s blog Why Digg fraud, Google bombing, Wikipedia vandalism will not be stopped