Licensing strategy and ad-strategy. The Warner Music / YouTube agreement.

Video-sharing site YouTube has signed a deal with media giant Warner Music to allow its material to be used legally. It means interviews and videos by Warner’s artists can be used in return for a slice of advertising revenue.
The agreement also covers the use of material in homemade videos, which form a large part of YouTube’s content.

Read this article from BBC Technology News with commentary from Ars and ZDNet.  Plus related content from Donna Bogatin, Google, YouTube: multi-billion dollar ‘fair-use’ risky bets

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1 Comment

Filed under Business 2.0, Fair Use

One response to “Licensing strategy and ad-strategy. The Warner Music / YouTube agreement.

  1. Pingback: Acquiesing to the user-centered Internet « What’s New Media?

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