Vertical rise for vertical search

There are always tradeoffs between generic and specialized applications, particularly in the area of information processing. The generic applications cover a wider spectrum, but specialized applications excel in their niche – because they have an intimate understanding of the semantics of information in their topics.

In the end, there will always be place for generic search – because it may not be economical to have a vertical search engine for every vertical. However, in major verticals, specialized search engines might take a big bite out of the generic search engines’ market share – including Google’s advertising pie.

More on vertical v generic search at the Read/Write Web and from the Whats New Media Wiki.  Previously from WNM: Google vs. Yahoo: homepage vertical search usability

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Filed under Business 2.0, Technology, our Mirror, web 2.0

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