Lucas told Variety, “For that same $200 million, I can make 50-60 two-hour movies. That’s 120 hours as opposed to two hours. In the future market, that’s where it’s going to land, because it’s going to be all pay-per-view and downloadable.” It’s an on-demand world, and George knows it; downloadable content is the future of the industry, and that’s why Lucasfilm will release all of their products on the Internet. Oh, wait—they won’t do any such thing.
“Having had a lot of experience in this area, we’re not rushing in,” he said. “We’re trying to find out exactly where the monetization is coming from. We’re not interested in jumping down a rat hole until such time as it finally figures itself out.”