The study attempts to measure aware RSS adoption vs. unaware RSS adoption, and throws in a bit of information about podcasting. The headline facts are interesting enough: 12 percent of the Internet population is awre of RSS technology by that name, and a bare 4 percent claim to use RSS. Predictably, the actual usage number is higher (27 percent), and represents the dichotomy between aware usage and unaware usage.
Read Yahoo’s white paper RSS – crossing into the mainstream (pdf), 2007 Will Be A Big Year For RSS from the Read/Write Web and for some background, the July 2006 Pew Internet & American Life project report A portrait of the internet’s new storytellers (pdf) for insght into the lack of RSS offerings by blog authors. Previously from WNM: Know what RSS stands for? Don’t feel bad.
*Please contribute to the “RSS” discussion at the Whats New Media Wiki