After years of clinging to traditional business models, media companies have finally started embracing ad-supported Internet distribution in a big way. Yesterday’s announcement that several major music labels made nice with YouTube may turn out to be a watershed moment for the industry. Instead of attempting to sue the company out of existence, everyone got together and forged a mutually beneficial deal that’s pretty good for consumers, too.
Read this article from Ars and related content from Ars again. Commentary from ZDNet. Previously from WNM: Licensing strategy and ad-strategy. The Warner Music / YouTube agreement.