Acquiesing to the user-centered Internet

After years of clinging to traditional business models, media companies have finally started embracing ad-supported Internet distribution in a big way. Yesterday’s announcement that several major music labels made nice with YouTube may turn out to be a watershed moment for the industry. Instead of attempting to sue the company out of existence, everyone got together and forged a mutually beneficial deal that’s pretty good for consumers, too.

Read this article from Ars and related content from Ars againCommentary from ZDNet.  Previously from WNM: Licensing strategy and ad-strategy. The Warner Music / YouTube agreement.


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Filed under Business 2.0, Digital Commons, Technology, our Mirror, User generated content

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