Google, from new kid to captain of the football team

“Network neutrality” rules are needed, Google argues, because the architecture of the Internet demands it. That structure relies on traffic flowing freely over a network that is “open, end to end”. Yet the capitalist engine that powers the Internet demands something completely different, as Google’s acquisition of YouTube makes clear. That strategy is to integrate Google’s search and advertising sales with YouTube’s users, which could potentially impede access to one of the hottest technologies by other service providers.

Read Google and the myth of an open net from the Financial Times and coverage of Google’s acquisition of YouTube from Broadcasting & Cable. Commentary from Alternet and ZDNet. (previously from WNM: Google, profiteer of the blogosphere and Your content, whose profit?)

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Filed under Business 2.0, Net Neutrality, The Politics of New Media, User generated content

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