For example, the most critical application for most companies today is Email, which helps people coordinate certain kinds of interaction. Could Email be the first social business application?Yes – and it also happens to be the most successful application of all time. The reason is simple: because it shares aspects of both social and business computing. Email is everywhere. Desktops or webtops, phones or blackberries. And because it has both social and business aspects, it can be used by corporate CEOs or PTA moms or dads – anyone who needs to coordinate group interaction.
October 18, 2006 · 9:44 pm