“Content no longer is ‘just’ a network show,” Levin said. “There are avenues and platforms to which organic extensions will work.”He also said that no matter which way creative content is now consumed, mainstream ideas that once filled the broadcast model are no longer prevalent.
“The diversity of voices is a pretty radical change,” Levin said. “Taking risk with new content is emerging in a big way.”
Read the Reuters story Video sites should try everything, Hollywood execs say from ZDNet plus Turning social network traffic into dollars also from ZDNet.