Google bombing politics, politicians

Fifty or so other Republican candidates have also been made targets in a sophisticated “Google bombing” campaign intended to game the search engine’s ranking algorithms. By flooding the Web with references to the candidates and repeatedly cross-linking to specific articles and sites on the Web, it is possible to take advantage of Google’s formula and force those articles to the top of the list of search results.

Read this article from the New York Times (free registration req’d) and commentary from ZDNet. Previously from WNM: Predicting the future: Politics and Culture 2.0, Visualizing Politics, or at least having fun with it and Internet medium enables new opportunities for info politics.

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Filed under A democratic medium?, The Politics of New Media

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