What they’re all seeing is nothing less than the future of the World Wide Web. Suddenly, hordes of volunteer programmers are taking it upon themselves to combine and remix the data and services of unrelated, even competing sites. The result: entirely new offerings they call “mash-ups.” They’re the Web versions of Reese’s (“Hey, you got peanut butter on my chocolate!”) Peanut Butter Cups.

Read Mix, Match, And Mutate from Business Week

That makeover is known in software circles as a mashup, or the combination of disparate software or Web-based applications, often from completely different sources.

Read When Companies Do the Mash from Business Week

What remains to be seen, however, is if any of these mashups will morph beyond the hobbyist, gee-ma-look-what-I-can-do realm into actual, revenue-producing businesses.

Read Building a Business on a Mashup from Business Week

Plus, visit The Programmable Web to track the web’s most popular mash-ups and contribute to the definition of “Mashup” at the Whats New Media Wiki.


Leave a comment

Filed under Business 2.0, Media Evolution

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s