Every Wal-Mart employee that Laura and Jim run into, from store clerks to photogenic executives, absolutely loves to work at the store. Sound like a great Wal-Mart publicity campaign? Anyone familiar with Wal-Mart and its reputation for being quite stingy with wages and benefits will roll their eyes at such a rosy picture. In fact, some critics are so skeptical that they wonder whether Jim and Laura are real or whether they were concocted at the company’s headquarters in Bentonville, Ark.
Read Wal-Mart’s Jim and Laura: The Real Story from Business Week. Previously from WNM: Polluting The Blogosphere: Pay-per-Post and “Lonely girl.” Web advertising goes deep undercover