The battle for “Iconistan”

There’s a turf war heating up over a strip of web real estate called “Iconistan.” You won’t find this mythical land on a map, as Iconistan exists only at the bottom of blog posts. It’s where that little crowd of icons gathers, begging you to post a bit of news to Digg, Reddit, del.icio.us and various other social news and community sites. “Those submit buttons present independent publishers with an excellent opportunity to leverage the growing audience for social news sites,” says Tony Conrad, CEO and co-founder of Sphere, who coined the term “Iconistan” in a recent blog post.

Read this article from WIRED news with commentary from Sphere

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Filed under Business 2.0, web 2.0

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