Is the “Long Tail” a myth?

Essentially Fred’s theory is that the Long Tail of Internet content makes up a higher percentage of total Web page views today, than 6 years ago. I asked Web Analytics firm Compete if they could come up with some data to prove or disprove Fred’s hypothesis. Compete kindly provided me with some great data, which in a nutshell disproves Fred’s theory. According to Compete’s data, the top 10 domains are not shrinking – but proportionally increasing.

Read this article from the Read/Write Web and Compete’s analysis.  Contribute to the Long Tail article at the Whats New Media Wiki.
Previously from WNM: Evidence of the “Long Tail”, The Long Tail, a critical 2.0 business model?, Where are the profits in the long tail?, Google (vs.?) Wikipedia. Is the web recentralizing information? and The Rise and Fall of the Hit

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Filed under Business 2.0, Media Evolution, Same as it ever Was

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