VCRs became ubiquitous. It’s very difficult to penetrate 90 percent of the households in America with anything—that’s almost the rate of indoor plumbing and probably TV sets. It’s a tremendous success story for a piece of consumer electronics. For DVDs to get there is saying something…DVDs clearly eroded VCRs. They’ve had a huge impact. On the other hand, they also expanded the rental video marketplace. You have more people renting than ever, renting more things, despite the proliferation of devices.
Read the Red Herring interview with Nielsen’s Paul Lindstrom on the death of the VCR and what devices will inherit its legacy