The new millennium has ushered in a “Connected Age” powered by social media — digital tools such as Web sites, cell phones, chat rooms, personal digital assistants, iPods, and other gadgets and gizmos that are inexpensive and easy-to-use. Unlike last century’s Information Age, power in the Connected Age comes from letting information go, intentionally pushing power to the edges through social networks, and freeing supporters and peers to work side-by-side to develop strategies and organize locally without top-down, command-and-control structures.
We have witnessed how social media tools transformed the way we listen to music through iTunes, report events through blogs and organize locally through Meetups. We had a taste of how these tools can change a presidential election during Howard Dean’s 2004 campaign. Now we are bearing witness to how the use of social media can level the playing field for women candidates.
Read this article from Alternet