Apple’s TV debut was big

The 60-second spot featured a female athlete running through a dystopian landscape inspired by George Orwell’s Nineteen Eighty-Four, to throw a sledgehammer at a TV image of Big Brother, meant, in this case, to represent IBM. It ends with the promise, “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.”


Watch the commercial and read more
from WIRED

Advertisements

Leave a comment

Filed under History of New Media

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s