Evaluating the ROI of blogging

Blogging may help corporations “join the conversation,” but when faced with the request to start a corporate blog, plenty of executives want a guarantee that it will help the bottom line. A new report from Forrester provides a framework for companies thinking about making a dive into the blogging pool and suggests that calculating a return on investment (ROI) isn’t as hard as some people think—but that it will be different for every company.

More from Ars and a related discussion at ZDNet.  Previously from WNM: Blogging for (corporate) bucks

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Filed under Blogosphere, Business 2.0

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