Headline magic and search engine magic, conjured up differently

The example points to the dilemma many newspapers and other print media find themselves in when posting articles online. Pithy, witty and provocative headlines–the pride of many an editor–are often useless and even counterproductive in getting the Web page ranked high in search engines. A low ranking means limited exposure and fewer readers.

Read this article from News.com

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Filed under Same as it ever Was, Search, When New Meets Old

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