Does TiVo hurt TV advertisers, or help them evolve?

TiVo revealed the other day that it’s offering TV networks and ad agencies a chance to receive second-by- second data about which programs the company’s 4.5 million subscribers are watching and, more importantly, which commercials people are skipping.This raises a pair of troubling questions: Is TiVo, which revolutionized TV viewing with its digital video recording technology, now watching what people watch? And is it selling that sensitive info to advertisers and others?

Read this article from the San Francisco Chronicle. Previously from WNM: Shows as commercials. Commercials as shows and How advertising will (learn to) evolve

Advertisements

1 Comment

Filed under Business 2.0, Media Evolution, Privacy, Tools

One response to “Does TiVo hurt TV advertisers, or help them evolve?

  1. Pingback: TV and the transparency of it's advertising engine « What’s New Media?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s