Surprise! Online stories are read to completion more often that print ones.

In a surprise finding, online readers finish news stories more often than those who read in print, according to the Poynter Institute’s Eyetrack study released Wednesday at the American Society of Newspaper Editors conference here. When readers chose to read an online story, they usually read an average of 77% of the story, compared to 62% in broadsheets and 57% in tabloids.

Read this item from Editor & Publisher

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