Is selling classified advertising the key to newspaper viability? If so, uh-oh.

Daily newspapers are dying, we’re told, killed by a generational shift to the Internet. In a big-picture kind of way this is true, but if we drill down, the details are startling. Look at Google News, a compilation of popular news websites, most of which think of themselves as anything but parts of the Internet. Most Google News entries are from newspapers, magazines, and television stations, while far fewer are Internet-only products like this one….Craigslist will always win when it comes to local classified advertising, simply because Craig and Jim’s operation is big enough and popular enough and cheap enough that nobody else will ever be able to catch up. Local classified advertising on the Internet is Craigslist’s opportunity to lose, not any other company’s opportunity to win, because it can’t be done.

Read more thoughts on newspaper survivability and Craigslist’s advantages from PBS’ Robert Cringely. Previously from WNM: Curling up with the Sunday (all digital) New York Times?, Will ‘premium content’ save newspapers? and News”papers” dying, News online thriving.

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1 Comment

Filed under Business 2.0, Media Evolution, When New Meets Old

One response to “Is selling classified advertising the key to newspaper viability? If so, uh-oh.

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