Google’s Web History: Your search history and the privacy you willingly give away.

Google’s latest project is called Web History, and it offers registered Google Account users a chance to peruse not just their account history with Google, but one’s surfing history…Google Web History replaces the earlier “Search History,” which only allowed users to look at previous web search queries and results. The new tool allows users to browse pretty much anything they’ve surfed on the Internet—from sites visited to downloads to search results, and also displays usage trends, showing which sites were most visited at certain times of the day. There’s even a history of which Google AdSense ads the user has clicked on.

Google says that Web History data will only be available to the user signed in with his or her Google Account. The data collected is only used to “improve your search experience” and Google promises that this data will not be made available to third parties except in aggregate form or to comply with legal processes, as per their existing privacy policy. As such, the existence of Google Web History does not change anything in terms of what information Google is collecting from its Toolbar users. Indeed, any web site on the Internet can collect usage information from its visitors by the use of cookies and IP tracking.

Read this item from Ars Technica, explore the concerns of privacy advocates and catch commentary from C|Net’s Margaret Kane. Also, YouTube wants in to the user-data payday.

Previously from WNM: Online Data Risks: Loss, and loss of privacy, The cost of “free,” and The currency of new media is information, but is the marketplace of exchange privacy?

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2 Comments

Filed under Anonymity, Business 2.0, Privacy, Technology, our Mirror

2 responses to “Google’s Web History: Your search history and the privacy you willingly give away.

  1. Pingback: Assessing your online habits in terms of privacy risks « What’s New Media?

  2. Pingback: Street View may be just a little too visible « What’s New Media?

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