IM use predictors include peers, perceived usefulness (duh) and the already webbish

This article focuses on which variables predict instant messenger (IM) use. A model was tested with a sample of 329 undergraduate participants. Results indicated a strong link between internet self-efficacy and perceived usefulness of IM. Subsequently, one’s attitude toward using IM was impacted by the perceived usefulness of IM. Also, a peer groups’ subjective norm about IM accurately predicted their intention to use IM. However, intention did not predict IM use for users, and attitude toward using IM did not predict intention to use IM for either group. Finally, the data were judged to be inconsistent with the model.

Synopsis from Donghun Chung & Chang Soo Nam’s An analysis of the variables predicting instant messenger use from the journal New Media & Society.

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