NADD: News Attention Deficit Disorder

Online news articles can lose their appeal in as little as an hour. That is the message from two statistical physicists who analysed the way people access information on the user-driven news site….Through a statistical analysis of the site, the researchers discovered that just a handful of stories hog most people’s attention and most links seem to lose their appeal in just 69 minutes. Wu and Huberman say the finding could perhaps help website designers find new ways to keep people interested when faced with an avalanche of information. The team say that Digg provides an ideal “natural laboratory” for observing the collective behaviour of online news readers. This is because the choice of links on Digg, and the prominence these are given, is determined by users.

Read this article in New Scientist


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Filed under Media Evolution, Technology, our Mirror, Web Design, When New Meets Old

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