Cost/benefit of legal downloads leave consumers wanting

Young people prefer to download film and music illegally because they don’t think that the biz is capable of giving bang for their buck. An Edelman survey claims that more than a quarter of 18- to 34-year-olds in the U.K. and France would download film and music content illegally due to a lack of trust in the entertainment industry. While technology companies rated highest in Edelman’s report on levels of consumer trust among opinion elites, defined as educated, affluent and media informed, in France and the U.K., media and entertainment companies ranked behind only insurance companies in terms of the public’s distrust. That distrust helps fuel piracy, argues the report….”It’s bad news for the entertainment companies in that consumers are saying they’re used to getting what they want, when they want, without paying for it on the Internet,” said Gail Becker, Edelman’s global head of digital entertainment division. “People are asking if I am going to pay for my entertainment, what value are you going to give us?”

Read this article from Variety with commentary from Ars Technica


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Filed under Business 2.0, Digital Commons, Fair Use, P2P (Peer to Peer)

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