Social Radio connects musical tribes

Social networking around music has emerged as a class of Web service. While terrestrial radio has yet to fully embrace this, music social networking represents a large opportunity for terrestrial radio stations to gain relevance and currency online. Fundamentally there are two functions around music that social networking can fulfill:

One is to enable people to connect with others and show that they belong to a certain tribe represented by the music and bands they follow. That’s one reason band merchandise is so popular because it allows the wearer to make a statement as to how cool/hip/ironic/grungy/ghetto/sensitive/goth they are….The other broad function is to help you discover new music for your personal enjoyment.

Read this item from GigaOm. Commentary from ZDNet’s Steve O’Hear.


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Filed under Social Media, When New Meets Old

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