The Web 2.0 crowd totally cracks me up — all this prattle about reinventing the wheel, as if networking and community building haven’t been core aspects of the Internet since day one. You want to know what Web 2.0 is really about? It’s about who makes the most money off the largest captive audience since the invention of television. And nothing underlines the stakes of this contest like Google’s planned $3.1 billion takeover of online ad agency DoubleClick. The deal would marry two of the largest databases of Internet users’ behavior, creating a virtual one-stop-shop for any business trying to sell anything to anyone.
Read David Lazarus’ Web 2.0 is all about the money the San Francisco Chronicle