TV v YouTube: If you can’t beat ’em, join ’em II

YouTube announced a partnership with an independently-owned TV broadcast network yesterday that will enable five stations to begin monetizing their content online. The agreement with Hearst-Argyle Television will put local TV programming from five markets—Boston, Manchester, Sacramento, Pittsburgh, and Baltimore—onto dedicated channels on YouTube. The revenue sharing agreement is the first of such between YouTube and an independent TV station, according to the companies.

Read this item from Ars. More coverage from C|Net. Previously from WNM: TV v Internet: If you can’t beat ‘em, join ‘em and All things YouTube.

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Filed under Business 2.0, When New Meets Old

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