Why we aggregate

Among other things, Paul English is the founder of Kayak.com, a site where you can book your airplane flights and hotels. It was a relatively late entrant into a market dominated by Expedia, Travelocity and Orbitz. But Kayak decided to do to those sites what they had done to the individual airline sites. Kayak aggregates the aggregators, adding new layers of information to the basics of flight times. It’s all part of the miscellanizing of business as information escapes and joins up with more information.

Listen to the interview at WIRED


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Filed under Aggregate, Business 2.0

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