Can social media move beyond the digital?

Online social networking has become a mainstay of the Digital Age, and it’s now evident that Internet fads can appear and disappear faster than you can say “Friendster.” As a result, some sites are turning to a new strategy to keep their services “sticky” and their users satisfied: They’re not just encouraging them to network online, but to attend offline events and parties in the real world as well. Yelp now regularly hosts parties in big cities around the country.

Read this item from C|Net

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Filed under Social Media, Technology, our Mirror, Virtual Communities

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