Emotional Recognition to be used first for….drumroll…marketing!

A computer program that reads human expressions may bring an about-face in marketing….The software, or others like it, may put a new face on market surveys. For professor Deborah Small of The Wharton School, who recently examined the effects of facial expressions in charity ad campaigns, excitement surrounding these technologies is considerable. The real test, she says, is whether they can become sophisticated enough to predict our responses.

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from WIRED


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Filed under Anthropotropism, Business 2.0, Technology, our Mirror

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