So, if you are in your 50’s, have limited disposable income, find modern gadgetry hard to use and of questionable relevance, what is going to turn you into a home broadband subscriber? Two frequently suggested strategies—reducing prices and improving infrastructure availability—are likely to have limited impacts. Most research on broadband adoption suggests price is not a large factor in the purchasing decision….The passage of time has taken care of a portion of the gap in broadband adoption. The passage of time may well take care of the rest, but the likely time horizon will test the patience of many stakeholders in the broadband debate. To be sure, more competition, lower prices, and greater availability of faster infrastructure will be welcomed by American consumers. By themselves, however, they are not likely to be enough to lure non-online users off the digital sidelines. Pew Internet Project research makes it clear that non-users don’t yet see the benefits of home high-speed access. To reach the underserved, policymakers might consider more aggressive and targeted outreach efforts that educate hard-to-reach populations about the benefits of online connectivity.
Read Why It Will Be Hard to Close the Broadband Divide from the Pew Internet & American Life project. Previously from WNM: Digital Divide evolving from a question of access, to one of social skills