Category Archives: web 2.0

Social Marketing’s bet that we’ll do their work for them

Build it and they (us) will advertise for us (them). Genius. If it works.

For a long time now web marketers have been struggling to get heard above the din of flashing web animations and banners. No longer. If you ever wondered how social networking giants Facebook and MySpace made money (and why they’ve in turn been purchased by megamedia companies Microsoft and Fox), wonder no more. It’s target marketing. And it’s powerful. Or at least some are betting it will be.

If marketers believe in numbers, Facebook is betting they can deliver them. Facebook Ads (powered by Facebook Beacon) is a viral marketing distribution system wherein Facebook members are “empowered” to share (recommend) their product and purchasing habits with their online buddies.

To make this work Facebook, to the displeasure of many, lifted it’s longtime ban on member profiles that weren’t actual people. Corporations wanting a piece of the social marketing action can now create brand-specific profiles, but unlike your average-joe-Facebook-member, they’ll be tracking the behavior of their Facebook friends.

Think about marketing distribution channels for a second. Millions of dollars spent to advertise in print and on tv stand to be replaced by….us. And we’re cheap (free).

It’s not like everyone in the socialsphere is chomping at the bit to market to their online pals, but the fact is it’s a seemingly natural attempt to co-opt a fairly normal offline behavior. The markets as conversations crowd sees this all as incredibly natural.

Since Facebook’s announcement there’s been plenty of criticism. There’s the typical rants against insidious stealth advertising techniques, but privacy concerns are the primary cause for alarm. It may even be illegal. But I doubt it.

Don’t worry, the government is getting involved, so it will all probably work out.

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Filed under A Culture of Participation, Business 2.0, Privacy, Social Media, Virtual Communities, web 2.0, When New Meets Old

What’s new if new is cliche

This article reports on Web 2.0, the end of cyberspace, and the internet of things. It proposes that these concepts have synergies both with the current fashion for modifying physical objects with the features of virtual objects, as evidenced in O’Reilly’s MAKE magazine and similar projects, and with the potential technologies for collective intelligence described by Bruce Sterling, Adam Greenfield, Julian Bleecker and others. It considers Alex Pang’s research on the end of cyberspace and asks whether the ‘new’ of new media writing will have any meaning in a world that is updated by the microsecond every time there is fresh activity in the system.

Description for Sue Thomas’ The End of Cyberspace and Other Surprises from the Convergence: The International Journal of Research into New Media Technologies (2006)

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Filed under Media Evolution, Virtual Reality, web 2.0

Turns out their are maps for these territories. Lots of them.

With the help of simple tools introduced by Internet companies recently, millions of people are trying their hand at cartography, drawing on digital maps and annotating them with text, images, sound and videos. In the process, they are reshaping the world of mapmaking and collectively creating a new kind of atlas that is likely to be both richer and messier than any other. They are also turning the Web into a medium where maps will play a more central role in how information is organized and found.

Read this article from the New York Times

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Filed under A Culture of Participation, A democratic medium?, Aggregate, Connection/Isolation, Social Media, Technology, our Mirror, Tools, Usability, User generated content, Virtual Communities, web 2.0, When New Meets Old

Unfound, unused data is just clutter

Data is not information unless you can find it. But information can’t be applied to knowledge in the absence of the means by which to use it. Access must yield meaningful information in order to turn bits of code into valuable and actionable business information. I like to think about it this way: libraries house rich caches of data in the form of books, but finding the exact piece of information you seek requires some level of research and library science expertise. Wouldn’t it be ideal if the information you seek could somehow be collected and organized for you, in the format and context in which you want it? And wouldn’t it be even more helpful if it was assembled for you, not just from the local collection, but from libraries in Singapore, Milan, Minneapolis and Copenhagen? Some early examples of this new approach to information management illuminate its enormous possibilities

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Being buried in data isn’t a new problem, but the issue has grown exponentially in recent years, as more and more data pours through corporate networks and the Internet. IDG recently dubbed this phenomenon the “digital big bang,” and a quick look at data growth shows why. In digital terms, 161 exabytes (or 161 billion gigabytes) of information was created, captured and replicated in 2006. But by 2010, this number will explode to an estimated 988 exabytes. Much of this data will be created by you and me, individuals. IDC found that 70 percent of the data is created by end users and over the Web. In one day, YouTube streams more than 100 million videos, while 1 billion MP3 files are shared over the Internet daily. The increasing convenience and ubiquity of digital devices also add to the explosion.

Web 2.0 flips the information delivery model upside down–it’s now about global access, and information at your fingertips, aggregated from sources that you don’t even necessarily know about, or care where they exist. Based on a set of search criteria, information in all its rich forms–media, video, audio, images, documents, text–all will be assembled together in context and delivered to users and applications for real-time experience….As information is effectively harnessed, hidden insights will appear that were previously buried in mountains of unorganized data, and more and smarter discoveries will result.

Read this perspective from EMC’s Chief Development Officer Mark Lewis (via C|Net)

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Filed under Aggregate, Media Evolution, Productivity, Search, Tools, Ubiquity, User generated content, web 2.0, When New Meets Old

Web Widgets become serious business

The rise of widgets was caused by several factors including the adoption of RSS, the expansion of the blogosphere, growth of social networks, fashion of self-expression and the democratization of the web at large. Originally, the goal of widgets was to simply deliver a miniaturized version of a specific piece of content outside of the primary web site…A major development in the history of widgets occured just this week; the W3C published a draft of the first widget specification. The goal of this effort is to standardize how widgets are scripted, digitally signed, secured, packaged and deployed in a way that is device independent, follows W3C principles, and is as interoperable as possible with existing market-leading user agents on which widgets are run.

from The Evolution of Web Widgets: From Self-Expression to Media Companies at the Read/Write Web

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Filed under A Culture of Participation, A democratic medium?, Business 2.0, Digital Commons, Media Evolution, Productivity, Tools, web 2.0

Google Maps help do-gooders

Google has launched an initiative to help charities and other nonprofit groups use maps and satellite images to raise awareness, recruit volunteers and encourage donations. The Google Earth Outreach program, announced late last month, represents a formalization of ad-hoc partnerships with organizations using the free software to publicize their works.

Read this AP item from the Nashua Telegraph. Previously from WNM: Mapping applications used by activists to raise awareness.

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Filed under A Culture of Participation, A democratic medium?, Connection/Isolation, Digital Commons, Technology, our Mirror, The Politics of New Media, Tools, Virtual Communities, web 2.0

Mapping applications used by activists to raise awareness

Three-dimensional maps from Google Earth are giving nonprofits new tools in their efforts to raise awareness of issues like deforestation and genocide….The popularity of mapping tools from Google and rival Microsoft has spurred nonprofits and other organizations to develop “layers” for the service that visually guide people to a cause. For example, the Environmental Protection Agency earlier this year said it plans to use Google Earth to map out toxic wastelands.

Read this item from C|Net

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Filed under A Culture of Participation, A democratic medium?, Connection/Isolation, Digital Commons, Technology, our Mirror, The Politics of New Media, Tools, Virtual Communities, web 2.0